Pricing & how it works

One audit, three levels of depth. Start free, go deeper when you're ready. 333 checkpoints across 21 categories — here's exactly what unlocks at each step.

90
Instant · Free
+82
For your email
+161
Expert Review · $99

Instant Scan

No signup · ~30 seconds
$0
No card, no email, no catch.
90 automated checks
  • SSL, security headers, HTTPS redirects
  • DNS, SPF, DKIM, DMARC records
  • Meta tags, robots.txt, sitemap.xml
  • Core Web Vitals signals (TTFB, LCP hints)
  • WordPress detection & common issues
  • Overall score + category breakdown
  • AI-written priority fixes
  • Human expert review
Run a free scan →

Expert Review

Human-reviewed · 48h delivery
$99
One-time payment. Refundable within 48h if not delivered.
All 333 checks · every category
  • Everything in Full Report
  • +161 manual checks automation can't do
  • Brand & messaging review (above the fold, value prop)
  • Content & copy critique
  • UX flow analysis (signup, checkout, navigation)
  • Competitive comparison vs. 2 competitors
  • Prioritized action plan with effort estimates
  • Markdown export — paste into ChatGPT or Claude to implement every fix
  • Delivered as PDF + shareable HTML report
Start with a free scan →

What's actually in each tier

Category Instant
Free
Full Report
Email
Expert
$99
Technical SEO & meta tags
SSL, security headers, HTTPS
DNS, SPF, DKIM, DMARC
Core Web Vitals signals
WordPress detection & plugins
AI-written fix suggestions
Priority ranking & phase guidance
Accessibility (WCAG) deep checks
GDPR & legal coverage
Brand, messaging & positioning
Content & copy critique
UX flow analysis
Competitive comparison
Prioritized action plan
Total checkpoints90172333

Common questions

Why is the first tier free?

Because the 90 instant checks are fully automated — they cost us almost nothing to run, and they give you a real, useful answer in 30 seconds. No bait-and-switch, no "free trial" countdown.

What do you do with my email?

Send you the full report link. That's it. You can unsubscribe with one click, and we don't share or sell email addresses. Full details in the Privacy Policy.

What makes the Expert Review worth $99?

161 of the 333 checks can't be automated — they're things like "does your headline actually say what you do?", "is your pricing page believable?", "does your signup flow have dead ends?". A human (Marcin) goes through your site, your competitors, and writes a prioritized plan. Most agencies charge $500–$2,000 for a similar audit.

How long does the Expert Review take?

Delivered within 48 hours of payment. You'll get an email when it's ready, with both a PDF and a shareable HTML link.

Can I get a refund?

Yes — within 48 hours of payment, as long as the review hasn't been delivered yet. Once it's delivered, no refunds. See Terms for details.

Do you offer team or agency pricing?

Not yet — currently each Expert Review is single-site, single-payment. If you need multiple audits or a recurring engagement, email answer@whydoesmysitesuck.com.

What if my site fails badly?

Most sites do. The average score we see is in the 50s. The report tells you exactly what to fix and in what order — that's the whole point.

Stop guessing why your site sucks.

Start with the free scan. No email, no card, ~30 seconds.

Run a free scan →